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ANABETH
15-0345
Website Design​
Websites should be more than just functional, they should be engaging and memorable. I design digital spaces that invite visitors in, spark interest, and drive action.
Website Redesign
As Pariveda’s brand evolved, it became clear that our digital presence needed to do more than just inform; it needed to embody who we are. I led the redesign of our corporate website to reflect a modern, people-first firm grounded in strategy, technology, and purpose. From UX and architecture to content structure and page design, this project was about more than a visual refresh, it was about creating a more intuitive, accessible, and brand-aligned experience that served both prospective clients and future employees.
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Results
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Bounce rate dropped significantly due to improved UX
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Site traffic increased as SEO-optimized content was better structured and surfaced
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Enabled internal teams to easily create new pages using the design system
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Aligned the digital experience with the firm’s new brand identity and narrative​
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Nonprofit Org Website Design
During the pandemic, connection became harder, but also more vital. As Brand Director for Texas Girls State, I led the redesign of our website and social media presence to reimagine how we could build community, inspire future leaders, and celebrate civic engagement in a digital-first world. What was once an in-person, weeklong event transformed (out of necessity) into an online experience that still felt grounded in tradition, purpose, and sisterhood.
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Results
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Increased program visibility and digital engagement during a time when in-person recruitment was limited
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Built a scalable platform to support future digital and hybrid programming
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Strengthened participant connection and alum engagement through design that felt both inspiring and grounded