Some treat social media like an afterthought, but I know it’s where your brand breathes in real time. At my company, thought leadership was under-leveraged, and employee engagement was low. We needed a strategy that would increase reach, reflect our brand, and make social media a scalable, sustainable part of our marketing ecosystem.

As Social Media Strategist and Marketing Manager, I led the full revamp of our social media program—from content planning to visual identity to training. I collaborated with content creators, subject matter experts, and designers to bring it all together. I led Pariveda’s social media strategy to evolve how we showed up across LinkedIn and other platforms: more human, more consistent, and more aligned with our voice. My work focused on turning thought leadership into engaging content, scaling a new visual system, and empowering employees to amplify the brand through their own networks. The result? Higher engagement, wider reach, and a stronger social presence that’s felt by both future clients and future hires.

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Results:

• +104% increase in total engagements and +57% lift in engagement rate (8.13%)

• 55% increase in total reach (2.52M), driven by Employee Advocacy Program

• Scaled content production and consistency with new templates, workflows, and content calendars

• Increased executive visibility and thought leadership exposure on LinkedIn

• Made Pariveda’s social media presence feel like a true extension of the brand