You can create a brand, but how do you make sure it sticks? I led the rollout of Pariveda’s new brand strategy across the organization, turning abstract messaging into tangible tools that helped employees understand, apply, and amplify our story. But we didn’t just launch a brand—we uncovered one that highlighted who we are, how we can help clients, and what differentiates us from competitors.

 

To bring people along, we led with fun. We created gamified adoption tools (like Brand BINGO!), engaged every team with tailored resources, and focused on making the brand feel personal, not prescriptive. From executive decks to design systems, my work ensured the brand showed up clearly and consistently, inside and out.

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Results:

• Achieved firm-wide adoption of new brand visuals and messaging across 500+ employees.

• Created systems and assets that enabled consistency across regions and departments.

• Strengthened internal alignment and external presence through a unified brand story.

• Recognized by executive leadership for driving both the creative vision and organizational engagement.

• Transformed brand adoption into a company-wide experience through gamification and creative internal campaigns.