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ANABETH

15-0345

Graphic Design

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I craft visuals that do more than just look pretty – they tell stories. Whether it's a bold graphic or a subtle detail, every design element is carefully considered to make an impact.

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Impact Report

I designed Pariveda’s annual Impact Report to bring our Purposeful Profit commitments to life through storytelling, transparency, and bold, accessible visuals. The goal was to reflect both our accountability as a B Corp and the heart behind our initiatives, from DEI and environmental impact to community partnerships.

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I focused on building a visual language that felt clean, modern, and human—using vibrant data visualization, strong photography, and generous white space to guide readers through the narrative.

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Results:

  • Elevated our brand’s credibility and trust with clients, employees, and stakeholders

  • Made a dense, data-heavy report feel readable, inspiring, and aligned to our values

  • Supported our B Corp communications and recruiting efforts with a shareable digital and print piece

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Thought Leadership Design Strategy

I led the design of a flagship thought leadership whitepaper as a printed asset, transforming dense research and insight into a refined, digestible format. The design system used modern typography, pull quotes, iconography, and structured layouts to guide the reader while reinforcing brand voice.

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My goal was to make the piece feel like a publication you’d want to hold on to, elevating the perception of both our brand and our intellectual capital.

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Results:

  • Translated technical and strategic content into a premium brand experience

  • Created a repeatable format now used for future insight series

  • Helped position our firm as a design-forward thought leader in the consulting space

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10-Year Visioning

In partnership with C-Suite Executives, I designed a 10-Year Vision booklet that translated abstract strategic themes into a clear, cohesive narrative. The piece was created for print and internal presentation, and designed to spark conversation, direction, and reflection. My goal was to help leaders across Pariveda align around the firm’s long-term goals.

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I built a clean, immersive layout system with bold visual anchors and typography that emphasized optimism, clarity, and forward momentum.

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Results:

  • Supported strategic alignment across leadership and teams

  • Turned high-level vision into a tangible takeaway for internal use

  • Helped spark dialogue around long-term planning and internal change management efforts

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