Marketing without a strategy is just noise. To make our content more impactful—and easier to scale—I created a content strategy system that included an editorial calendar, a content ideation menu, and a new framework for mapping content to business goals. My vision was to bring order, consistency, and strategic alignment to how we generate and distribute content, while giving teams a flexible framework they could actually use.

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I created a scalable content strategy system to align Pariveda’s marketing efforts with our brand platform, business priorities, and campaign themes. This included a quarterly editorial calendar that mapped key assets by pillar (Innovative Tech Leadership, Purposeful Profit, Strategic Business Transformation), and a robust Content Ideation Menu to guide cross-functional content planning.

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Results:

• Built and launched a firmwide editorial calendar to visualize key content efforts across four quarters and three strategic pillars

• Created a “Content Ideation Menu” with ready-to-run article topics, organized by asset type and theme, to streamline collaboration and spark meaningful contributions

• Aligned marketing activities with brand messaging, strategic goals, and emerging campaign priorities

• Reduced ad-hoc content requests by providing a proactive planning tool and shared content roadmap

• Made it easier for stakeholders across the firm to pitch in with content that was both relevant and on brand